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The easy path to brand destruction
A great brand is a terrible thing to waste … or destroy. It can take decades to build a brand and months to kill it. The Holiday Inn was once a great brand. It was ruined because it became...
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I feel like Glen Beck. Well maybe not as infamous or well-known, but similar in a way. Glen has kept a phone on his desk waiting for a call from the White House to discuss something he suggested they...
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